Typing URLs into mobiles

There’s an interesting report over on mocoNews that a third of Japanese users are willing to type in a URL to reach content on their mobile. This is good news, as long as the URL is short and snappy. Time to register ‘yourbrand.wap.com’ if you haven’t already done so!

Bango owns the domain wap.com, so by registering a Bango Number that has the phonespelling of your brand you can easily use yourbrand.wap.com to promote your service. Full instructions on how to do this can be found on our Knowledgebase here.

 The report only covers Japan, but any indication that users are looking more favorably on typing a URL into their phone must bring an open mobile web for all one step closer.