Characteristics of the top search queries on AT&T

There’s a very interesting study on mobile keyword search over on Bryson Meunier’s blog. It gives a great insight into mobile search behaviour, providing best practice tips for anyone who wants to optimise their mobile search results.

The report is based on data from AT&T’s search, so  although the results are purely US-based the principles in play can be applied elsewhere. The blog is well written and anyone marketing their service using mobile search will certainly pick up some useful tips.