Australia has a stern view on Spam and CP’s need to ensure that thier content and website is compliant with the Spam Act of 2003.
MSISDN’s are recycled after 60 days in Australia so marketing databases can be no older than that.
Keys points are as follows:
1. You may only send messages to customers who have Opted in to the service.
2. It must always be made clear to the customer who is sending the message.
3. Customers must be able to unsubscribe from future messages.
More information can be found via the following link: