Bango Quarterly webinar recording

Thanks to all of you who were able to attend the webinar last week, we hope it was useful and informative.

For those who couldn’t make it, or if you want to listen again, here is the recording.

We had some good questions for our panel of speakers, which are listed below.

There will be a webinar on: How to effectively target and measure your campaigns on the 13th October.  Click here to find out more and to register.

Jumptap presentation:

What will my ROI be if I use Jumptap?

Your ROI will vary according to the different categories targeted. Jumptap have a conversion rate 5 times higher when compared to other mobile and ad networks.

Your ROI is also directly related to how well you target your ads and Jumptap help you make sure that you are targeting the right people.

How easy is it to target customers via the Jumptap online tools?

Location, carrier, handset and keyword targeting is very easy through the Jumptap interface.

Here at Jumptap you are able to drill down to very specific demographics, even specifics as metropolitan areas in the US, so that you know you are targeting the right segment group – therefore getting the highest possible ROI for your campaigns.

Do ads need approval from the carriers in the US for e.g. AT&T?

For AT&T specifically ads will need approval, but we have the connections at Jumptap to help facilitate this process and make it as streamlined as possible.

Approval varies for most other carriers that either need little or none at all.

Do you offer your services outside of the US?

Yes we are a global solution, so you are able to target users around the world.

Bango-related questions

What is the difference between Analytics Page views and Visits?

The Analytics report definitions that Bango use are complaint with the WAA (Web Analytics Association) definitions.

Click here for a detailed explanation of all the Analytics terms that we use.

Can I charge for non-digital content through Bango?

You are able to charge a user for any content through the Bango system. You do need to however, bear in mind any price points that the operators set, as these will have an impact on the price you can charge.

You also need to take into consideration the delivery of the goods. You could potentially display a delivery address page before directing the user to Bango to collect the payment for example.

Can filters be saved in Analytics?

This is part of the current development work so you will have access to this functionality soon.

You will be able to save your filters and get the reports emailed to you as and when you want them.

How can I use the Analytics parameters to measure the effectiveness of my campaigns?

The Bango campaign tracking parameters are identifiers you can attach to links leading to your website. They enable you to pass extra information with your links and therefore uniquely identify them. Read more here…

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